LinkedIn content, newsletters and educational email courses, ghostwritten in your voice, grounded in your expertise.
I understand EPPP categorisation and Category 1 to 3 academy operations.
I write about bio-banding, ecological dynamics and constraints-led methodology because I've researched and worked within the sector.
When I write for a GPS analytics founder or a UEFA course provider, the content reads like someone who has sat in the room. The research behind it does.
Everything I produce, LinkedIn posts, newsletters, educational email courses, is ghostwritten in your voice, grounded in your expertise.
Your audience builds around your thinking, not mine.
The people making decisions about who to hire, book or enrol are forming views before they make contact. They're reading LinkedIn. They're scanning newsletters. They're comparing who sounds like they know what they're talking about and who doesn't show up at all.
80 to 90% of the people who hire consultants, book speakers or enrol in courses already have a shortlist before they reach out to anyone. 90% choose from that shortlist. If you're not visible when the list is being formed, you're not in the conversation.
When an academy board is looking for a consultant, when a federation is assembling a course delivery panel, when a club is assessing who to bring in for a development review, they're starting with the names they already know.
Most football development professionals with 10 or 15 years of expertise are not on that list. The thinking is there. The writing isn't.
The expertise exists. The demand exists. What's missing is the writing that connects them.
Academy directors, technical directors, heads of coaching. You're running a complex operation and generating ideas, frameworks and observations every week that never make it into writing.
Your online presence doesn't reflect what you actually know.
UEFA course providers, CPD platforms, methodology programmes. You have a curriculum or philosophy that advances how coaches think. The coaches who'd pay for it are scrolling past.
You're posting announcements when arguments would build the audience.
Performance tracking, video analysis, academy management SaaS. You've built something that solves a real problem in the academy system. The directors who need it don't know it exists.
The case for your product hasn't been made in writing yet.
Each of these works on its own.
But together, they build a system where your thinking reaches the right people, stays with them and does the teaching before the conversation turns to what you provide.
Consistent publishing that puts your thinking in front of the people who make hiring, booking and enrolment decisions. You share the thinking. I handle everything else.
This is where most people start. Once the right people are paying attention, the next question is usually: how do I keep them?
Book a Call →A done-for-you email sequence that teaches your audience something specific and positions you as the authority before you've asked them for anything.
Followers are borrowed. A subscriber list is yours. This is how you stop depending on the algorithm.
Book a Call →A regular newsletter sent directly to the people who've already said they want to hear from you. The place where the thinking goes deeper and the relationship develops over time.
Teach consistently and the trust is already built by the time the conversation turns to what you provide.
Book a Call →Want to talk through which of these makes sense for your situation?
Book a CallThese are results from my own content, published on LinkedIn using the same framework and process I use for the people I work with.
Only two posts. Combined reach: 68,913 impressions and almost 1,000 reactions from a standing start.
No ad spend. No engagement pods. Just sector-specific writing that landed with the right audience.
A 30-minute call to understand your expertise, your audience and what you're trying to achieve. No pitch, no pressure.
A proper conversation. I ask the questions your audience would ask if they had the chance. We find the positions and arguments that are worth publishing.
Content goes out on schedule, in your voice, under your name. You review and approve. Your audience grows around your thinking.
A free 5-day email course that walks through the framework I use to help football development leaders build a credible online presence. One email per day. Five-minute reads.
No sales pitch until the end and even then it's a question, not a close.
If you're weighing up whether this kind of work makes sense for your situation, this course is a good place to start.
No spam. Unsubscribe any time.
That's the whole point. Before I write anything, we spend time talking. I learn how you explain things, the phrases you use, the way you structure an argument. The content that comes out of that process sounds like you on your best day, not like a content writer guessing at your voice.
One conversation, typically 45 minutes to an hour. You talk about what's on your mind in the sector, what you've been working on, what you think people are getting wrong. I handle everything from there: research, drafting, editing, revisions. You review and approve before anything goes out.
Not at all. Most of the people I work with come to me with an empty profile or no posting history. We build the whole thing from the ground up. You don't need an existing audience for this to work.
AI is a research and editing tool, not a ghostwriter. Every piece of content is written by me, grounded in your specific expertise and the conversations we have. The quality difference between AI-generated content and writing that comes from someone who understands your sector is obvious to any reader in football development.
Most people start seeing meaningful engagement within 8 to 12 weeks of consistent publishing. That means profile views, connection requests from the right people, and conversations starting in your DMs. The longer you publish consistently, the stronger it gets.
It depends on what you need. The best way to find out is to book a call and we'll talk through what makes sense for your situation. No pricing is listed on the site because every engagement is scoped to the individual.
30-minute call. No pitch, no pressure. I'll tell you what I think would actually work for your situation, whether that involves working together or not.
Book a Call Not ready for a call? Take the free course →If you'd rather send a note than book a call, that's fine. Tell me a bit about what you do and what you're looking for. I'll get back to you within 24 hours.
You can also email me directly.