Research that reached 37,000 people
in professional football development For academy directors and coaching educators

5 development models English academies should be studying.

A free 5-day email course breaking down what they did differently and what you can apply at your level.

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"The research behind this course reached 37,000 people in professional football development when I first published it.
This course takes it further."

Who's behind this

This course is written by me, Hassan Nobeeboccus.
I'm a ghostwriter who works exclusively in football development education.

  • I write about EPPP categorisation, academy development models, recruitment structures and coaching education because I've researched the sector
  • When I write about Brentford's B team or AZ Alkmaar's benchmarking model, the analysis comes from primary sources, financial accounts and coaching education literature
  • I ghostwrite thought leadership for academy directors, coaching education leaders and football technology founders

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Who this is for

Academy directors, coaching education leaders and football technology founders working in the English professional and semi-professional game.

This course assumes you know the industry. It will not explain what the EPPP is. It delivers structural arguments and a practical translation to your level.

What you'll get each day

Day 1 Why English academies keep investing more and producing less.
(And the structural question Brighton and Brentford both asked that most clubs haven't.)
Day 2 What your academy is actually measuring, and why it might be wrong. (And what AZ Alkmaar changed that produced €150m from one of the smallest budgets in the Eredivisie.)
Day 3 The choices your programme has inherited but never examined.
(And the three questions Tom Vernon asked that produced Kudus, Sulemana and Nuamah.)
Day 4 Why your U12 and U18 coaches aren't really working from the same philosophy.
(And what Benfica built that made it unavoidable that they would.)
Day 5 The most controversial model on this list, and the one principle it proves. (Plus: how to get the full PDF breakdown.)

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